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Effects of music tempo and task difficulty on multi-attribute decision-making: An eye-tracking approach

Effects of music tempo and task difficulty on multi-attribute decision-making: An eye-tracking approach,10.1016/j.chb.2008.08.001,Computers in Human B

Effects of music tempo and task difficulty on multi-attribute decision-making: An eye-tracking approach   (Citations: 4)
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This study examined the effects of music tempo and task difficulty on the performance of multi-attribute decision-making according two alternative perspectives: background music as the arousal inducer vs. the distractor. An eye-tracking based experiment was conducted. Our results supported the arousal inducer perspective that, with the same level of decision time, participants made decisions more accurately with the presentation of faster than slower tempo music. Further, faster tempo music was found to improve the accuracy of harder decision-making only, not that of easier decision-making. More interestingly, our exploratory analysis on eye fixations found the occurrence of adaptive behavior, namely, that the search pattern of participants became more intra-dimensional under the faster tempo music as compared with the slower tempo music.
Journal: Computers in Human Behavior - COMPUT HUM BEHAV , vol. 25, no. 1, pp. 130-143, 2009
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    • ...Therefore, four indices, the effort, breadth, depth, and selectivity are adopted as measures of deliberateness, all of which have been commonly used across literatures in reading, scene perception, advertisement, and decision making (Day et al., 2009...

    Yu-feng Huanget al. An eye-tracking investigation of internet consumers' decision delibera...

    • ...Day et al. [4] examined the effects of music tempo and task difficulty on the performance of multi-attribute decision-making...
    • ...The results can be explained by the finding of Day et al. [4] which indicated the faster tempo music was found to improve the accuracy of harder decision-making only, not the easier decision-making...

    Chien-Jung Laiet al. Effect of Background Music Tempo and Playing Method on Shopping Websit...

    • ...According to Day et al. (2009), music can act as either an arousal inducer or a distractor...
    • ...It also has been found that the addition of music or noise improved performance for a spatial rotation task (Jausovec and Habe 2005), operator performance (Frolov et al. 2005), decision making (Day et al. 2009), and vigilance (Davenport 1972) and that this effect varied by the type of music or sound (Bodner et al. 2007; Day et al. 2009; Frolov et al. 2005) and variability of presentation (Davenport 1972)...
    • ...It also has been found that the addition of music or noise improved performance for a spatial rotation task (Jausovec and Habe 2005), operator performance (Frolov et al. 2005), decision making (Day et al. 2009), and vigilance (Davenport 1972) and that this effect varied by the type of music or sound (Bodner et al. 2007; Day et al. 2009; Frolov et al. 2005) and variability of presentation (Davenport 1972)...
    • ...Also, in keeping with some earlier research, it is possible that the inclusion of music was potentially instrumental in reducing vigilance decrements and thereby improving performance quality (Bodner et al. 2007; Cockerton et al. 1997; Day et al. 2009; Davenport 1972; Frolov et al. 2005; Jausovec and Habe 2005)...

    Rachel R. Phillipset al. The effect of distractor modality and processing code on human-automat...

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