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The Role of Price in Multi-attribute Product Evaluations

The Role of Price in Multi-attribute Product Evaluations,10.1086/208508,Journal of Consumer Research,Gary M. Erickson,Johny K. Johansson

The Role of Price in Multi-attribute Product Evaluations   (Citations: 76)
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Journal: Journal of Consumer Research - J CONSUM RES , vol. 12, no. 2, 1985
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